Inov 8

Founded in 2003, Inov 8 is one of the world's leading footwear , apparel, and equipment brands. Operating in over 60 countries, they design innovative, high-quality products for competition and performance training. Their origins and footprints began with running on muddy British hills, but over the years they have optimized their products to meet the needs of the many terrains they have traversed. From the mountaintops of the Alps and Rockies to the Sahara Desert and Antarctica, their adventures have led them to a single truth: the athletes' interaction with the environment is the most important factor when designing products. With this in mind, and driven by the desire to offer athlete-centric innovation, its range architecture adapts to all terrains.