Isostar

Isostar , the pioneer of sports nutrition , began its operations in Switzerland in 1977 with the first workout drink specifically designed to meet the nutritional needs of athletes. From the outset, Isostar has been closely involved with athletes, regardless of their level, on a daily basis, providing them with the best nutritional solutions to help them excel and achieve their goals. To do so, Isostar surrounds itself with experts such as nutritionists, technical directors, coaches, research and development engineers, and elite athletes who work to optimize existing ranges and actively participate in the development of new products. It has also created a team of athlete partners from different disciplines ( running , triathlon , cycling , etc.) to hold regular discussions with them about their sports nutrition needs, specifically for their sport. For 30 years, Isostar has relied on experts with diverse profiles to help develop the right products with their knowledge and experience. Supporting sports performance is no longer limited to placing products in retail outlets. Isostar aims to go much further by assisting both amateur and professional athletes in competitions to encourage them to surpass themselves. Isostar's presence in the sports sector has been achieved primarily through strong collaborations with running, cycling, and triathlon, offering their expertise to athletes and club members and working with them on product development. This work is very similar to that done with its partner clubs (Toulouse Football Club, USAP Perpignan, and Toulouse Handball). Finally, Isostar's presence at more than 60 races throughout the year also provides an opportunity to meet athletes every weekend, understand their needs, and help them achieve victory.